Mad For It

Mad For It is the newest Swedish record label that ought to be blipping onto our radar screens in the near future.

The first "release" is Parker Lewis' "X-Mas Carol, NYC" video and MP3(both of which you can download here, but why not just check out the video above?)

Parker Lewis seems to have stopped blogging on the blog he once had and closed down his MySpace page recently, so I've no idea what he's up to currently, but he was living in NYC and making great music. This sort of dream-pop stuff infused with the Sound of the 60s that, as usual, works very well for the Swedes in general for some reason. But Parker Lewis creates his stuff in this especially endearing way, so be warned -- download a song by him and it'll be on repeat for at least the day.

Parker Lewis - X-Mas Carol, NYC